Without a process, creative work is uncredibly hard to do. This is why I have created a structured approach to every new project in order to produce optimal results while working efficiently and channeling my creativity in the best way possible to solve the problems of your brand and business, enabling you to stand out from your competition and reach the right people for your products & services.

Young designer drawing on his iPad.
Image of a logo for a organization in Germany.Image of the logo-redesign concept for Monster Energy.Image of logo for photographer.

Discovery Phase

Once the initial deposit is through, every project starts off with a design brief and moodboard. These two are answered and created by the client. Once these two are done, we hop on a discovery call to discuss all the informtation in detail.

Wordmapping & Idea Generation

After the first step, I dive deep into the information from the brief and use wordmapping to highlight the most interesting and fitting connections that can then be translated into visual concepts to be further explored and refined.

Concept Development

Once I have all the information from the wordmapping stage, I start scribbling and visualizing ideas to be explored further. At the end of that process I will present you with a maximum of three concepts which we then discuss and chose from.

Revisions and finalizing design

Once a concept has been chosen, I begin the refining process. I start vectorizing the concept which is then again presented to you. This is were we refine it further, keeping the things you like and I challenge you on those you don’t, until we hit the gold.

File Delivery

After the final payment I will prepare all necessary files and you will receive your logo and/or the additional brand assets in the required formats. That mostly includes the Illustrator files, PDF, EPS, JPEG, PNG & SVG formats.

My Logo & Brand Identity Packages

Logo Design

This package includes:
  • Primary Logo Design
  • Secondary Logo Variation(s)
  • Logo Guideline PDF
  • All Files

Brand Identity

This package includes:
  • Everything from the logo package
  • Brand Patterns (If applicable)
  • Illustrations (If requested)
  • Brand Guideline Book
  • Typography Pairing & Color Palette
  • All Files

Brand Identity +

This package includes:
  • Everything from the Identity Package
  • Business Stationery
  • Social Media Templates
  • Email Signatures
  • All Files

I do not use fixed pricing structures for my projects. If you are interested in working with me, get in touch through my content form where you can add your estimated budget. Once we hopped on a call to discuss your project and the deliverables you need, I'll put together a proposal for you.

Let's start a project


Not ready yet?

Book a free brand identity audit

I really want to bring value to your brand… send me your website and/or social links and I will put together a free brand identity audit via email